Making Good People Even Better

Meet Your Team

Dr. Amanda Nimon Peters
Managing Director
Business Psychologist, Expert Presentation Skills & Public Speaking Coach

Beginning her career in universities… 

Amanda entered university at age 16. She graduated at 19 from the University of Adelaide with a first class Honours Degree in Psychology and the Australian Psychological Society Prize. At 20, she was a Junior Lecturer in Psychology at the Flinders University of South Australia. At 22, she moved to the University of Cambridge on a full scholarship where she took a Master’s Degree and Ph.D. in Behavioural Science. For Amanda’s doctoral research she spent 3 summers living in a small field camp in Antarctica.

Business Psychologist, Expert Presentation Skills & Public Speaking Coach

Beginning her career in universities… 

Amanda entered university at age 16. She graduated at 19 from the University of Adelaide with a first class Honours Degree in Psychology and the Australian Psychological Society Prize. At 20, she was a Junior Lecturer in Psychology at the Flinders University of South Australia. At 22, she moved to the University of Cambridge on a full scholarship where she took a Master’s Degree and Ph.D. in Behavioural Science. For Amanda’s doctoral research she spent 3 summers living in a small field camp in Antarctica.

Moving into the business world

Amanda was recruited into Procter & Gamble at its European Headquarters in Brussels. Her key role was applying psychological principles to create large-scale improvements in consumer communications, external messages, and advertising. She took a variety of international postings across Europe and the Middle East, and worked on strategic projects for all major brands (brands such as Pantene, Head & Shoulders, Wella, Ariel, Crest and Pampers). In more than 10 years with Procter & Gamble, Amanda was also a main contributor to talent development and training. She was consistently rated by trainees in Saudi Arabia, Dubai, Kuwait and Karachi as amongst the top few trainers and presenters in the region. 

Now an expert coach and consultant in business presentation skills

Today Amanda manages Sara Black International, a company that makes good people even better. The company’s key product is a simple but transformational 10-point system for delivering business presentations that drive the audience to action. This proprietary system is based on core psychological principles which have been proven to underlie the most successful television advertising. Her company has successfully applied this system to noticeably transform the presentation and public speaking skills of 100s of experienced professionals in the UAE. A team of MBA students coached according to her system recently won a public speaking competition, and in April they flew to New York to deliver a presentation to Bill Clinton.

Amanda is also a faculty member at HULT International Business School where she teaches a programme that takes high potential MBA students and makes them even more effective.

Amanda was selected as the public speaking coach for contestants on upcoming TV show The Entrepreneur, and will feature in the programme aired in September 2012 on Dubai’s premier television station Dubai One.

Deepa James
Associate Manager, Product Development & Training

Deepa James has an impressive record of achievement in both academia and business.

She qualified as an Engineer specialized in Electronics & Communication, and also holds an MBA in International Marketing from the American University in Dubai. She was amongst the top 10 of 100 MBA students in the 2011 class, with an overall score of 94%. In 2008, she was the youngest & best graduate from the Dale Carnegie Institute’s Corporate Excellence Programme with a final score of 96%. At the age of 14, she won the coveted United Nations Prize for outstanding writing skills from over 1000 applicants in an international English essay writing competition.

Deepa James has an impressive record of achievement in both academia and business.

She qualified as an Engineer specialized in Electronics & Communication, and also holds an MBA in International Marketing from the American University in Dubai. She was amongst the top 10 of 100 MBA students in the 2011 class, with an overall score of 94%. In 2008, she was the youngest & best graduate from the Dale Carnegie Institute’s Corporate Excellence Programme with a final score of 96%. At the age of 14, she won the coveted United Nations Prize for outstanding writing skills from over 1000 applicants in an international English essay writing competition.Prior to Sara Black, Deepa worked as a Strategic Business Analyst at a private consultancy firm with key clients such as Procter & Gamble, Coca Cola, Samsung and Cadburys.

At Sara Black International, Deepa has established excellent processes for managing end-to-end training logistics. Deepa consults to several SMEs and has special expertise in enabling others to translate their knowledge into effective training modules that work with groups or individuals. She has also developed high quality training products for HSBC, Dubai Petroleum, LG, Hult International Business School, Emirates NBD, Vela (marine wing of Saudi Aramco) and Commercial Bank of Qatar.

Dina Al Hindi
Associate Manager, Marketing & Training

Dina, a Saudi National, was one of the first women hired by Procter & Gamble in Saudi Arabia in Brand Management.

In 2005, she developed and established a ‘Consultancy College’ training programme that enabled P&G sales personnel to drive sales of major beauty care products such as Olay & Wella. Over 200 P&G beauty care personnel across the UAE, Kuwait, Bahrain and Oman completed this training programme. Dina also worked closely with various government bodies in Bahrain, Kuwait, and UAE to develop and execute educational programmes for school girls.

Dina, a Saudi National, was one of the first women hired by Procter & Gamble in Saudi Arabia in Brand Management.

In 2005, she developed and established a ‘Consultancy College’ training programme that enabled P&G sales personnel to drive sales of major beauty care products such as Olay & Wella. Over 200 P&G beauty care personnel across the UAE, Kuwait, Bahrain and Oman completed this training programme. Dina also worked closely with various government bodies in Bahrain, Kuwait, and UAE to develop and execute educational programmes for school girls.

Dina has travelled extensively and lived in Switzerland, the USA, Turkey, the Netherlands, and the United Kingdom. During this time, she ran half marathons in Europe and the UAE to raise money and awareness for charity organisations. She holds a Science degree in Management Information Systems from the University of Central Florida, USA.

At Sara Black International, Dina is designing and leading our marketing and communications strategy for 2012. She is also an excellent speaker and trainer, working alongside Dr. Amanda to deliver programmes to key clients.